Wallet creates passes from the physical world with Visual Intelligence

In iOS 27, the Wallet app gains a "Create a Pass" feature: point your camera at a physical ticket or membership card and AI generates a ready-to-use digital pass. A direct blow to third-party apps that currently act as middlemen.

From physical object to digital pass in one gesture

Apple announced a new "Create a Pass" option in the iOS 27 Wallet app during the WWDC 2026 keynote. The flow is straightforward: tap the "+" button, point your camera at a physical ticket, and Visual Intelligence reads the QR or barcode, auto-fills the relevant fields — name, venue, date, admission code — and produces a digital pass. If there is no scannable code, a manual entry path is available, according to MacRumors.

Three templates, twelve colours

The available templates are Standard, Membership, and Event. Apple offers twelve background colours or seven themed backgrounds for categories such as music, theatre, sports, and cinema. Pass fields — label, date, contact, coupon code, insurance number — are modular, added or removed depending on the document type. MacRumors reports that most physical cards should be digitisable without issue.

Why it matters

Until iOS 26, anyone wanting to digitise non-standard tickets had to rely on third-party apps. Apple is now bringing this flow natively into the OS, eliminating a step and — not incidentally — keeping behavioural data away from intermediary apps. The Visual Intelligence integration also marks a practical expansion of that technology beyond simple visual search, as Engadget noted in its keynote coverage.

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